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Cost-effective compared to traditional marketing Allows precise audience targeting Real-time data and performance tracking Global reach High ROI when done correctly

Core Components of Digital Marketing: Search Engine Optimization (SEO)Improving a website’s visibility on search engines like Google. The goal is to appear on the first page of search results. Content MarketingCreating valuable, relevant content (blogs, videos, infographics) to attract and engage an audience. Social Media MarketingPromoting brands and content on platforms like Instagram, Facebook, Twitter, and LinkedIn. Pay-Per-Click (PPC) AdvertisingPaid ads on platforms like Google Ads or Facebook Ads where you pay each time someone clicks. Email MarketingSending targeted emails to nurture leads and build relationships. Affiliate MarketingEarning commissions by promoting other people’s products and driving sales through unique referral links. Influencer MarketingPartnering with influencers to promote products to their audience. Mobile MarketingReaching people through SMS, mobile apps, and mobile websites. Analytics and DataUsing tools like Google Analytics to measure performance and adjust strategies.

Digital marketing refers to all marketing efforts that use the internet or an electronic device. Businesses use digital channels like search engines, social media, email, websites, and mobile apps to connect with current and potential customers.