Components of Digital Marketing:

Core Components of Digital Marketing:

1. Search Engine Optimization (SEO)
   Improving a website’s visibility on search engines like Google. The goal is to appear on the first page of search results.

2. Content Marketing
   Creating valuable, relevant content (blogs, videos, infographics) to attract and engage an audience.

3. Social Media Marketing
   Promoting brands and content on platforms like Instagram, Facebook, Twitter, and LinkedIn.

4. Pay-Per-Click (PPC) Advertising
   Paid ads on platforms like Google Ads or Facebook Ads where you pay each time someone clicks.

5. Email Marketing
   Sending targeted emails to nurture leads and build relationships.

6. Affiliate Marketing
   Earning commissions by promoting other people’s products and driving sales through unique referral links.

7. Influencer Marketing
   Partnering with influencers to promote products to their audience.

8. Mobile Marketing
   Reaching people through SMS, mobile apps, and mobile websites.

9. Analytics and Data
   Using tools like Google Analytics to measure performance and adjust strategies.